Current Issue : April - June Volume : 2019 Issue Number : 2 Articles : 5 Articles
In the US economy, retail chains are extremely important since they account for a very high\nshare of GDP relative to manufacturing sector. Retail is dominated by large franchised chains,\nparticularly in the restaurant industry. A proven business format comprising a differentiated\nmenu, exterior and interior design of the outlet, logos, etc., draws the interest of many\nprospective franchisees simultaneously, especially to large chains because it reduces their risk.\nTheoretical arguments are built, supported in relevant research, to present three hypotheses.\nTogether, they form a theory of how franchising helps large chains despite abating of\nresource scarcity and escalation of threat from agency problems. Developing such a theory is\nimportant because extant research does not adequately address the boundary condition of\nlarge chains, even though many of them have been becoming from large to mega for many\nyears. This theory is tested in a longitudinal sample from Quick Service Restaurant magazine,\nwhich has been publishing a list of top 50 restaurant chains for many years. All of three\nhypotheses are strongly supported. The paper closes with discussion of results and their\nimplications for practice and research....
Considering the diversity of approaches characterizing the research area of consumer\nresistance, this paper meets two goals. The first is to review the literature to explore this\ninteresting theme and better understand its origins, current state and perspectives. The\nsecond is to conduct a preliminary exploratory study aimed at studying the forms of\nresistance shown by Moroccan consumers, as well as the factors that stimulate their\nopposition. The results of an exploratory quantitative survey of 130 people are presented.\nThe analysis highlights several forms of resistance; individual and collective, to marketing\npractices, as well as the elements that trigger this resistance....
This study investigates the effects of value-based management framework adoption for assessment of investment attractiveness in one of the most promising developing markets in Russia. One of the most attractive sectors of the Russian economy is selected for the analysis: the retail grocery sector which displays sustainable growth and has significant growth potential. The relevant value drivers are determined, and value creation is investigated. The value-based management model for investment attractiveness assessment is proposed and applied. Our analysis shows that implementation of value-based management principles leads to growth and greater investment attractiveness of the companies for potential investors....
Indonesia is one of the countries with the highest number of diabetics in the world and diabetic in this\narchipelago became one of the deadliest diseases. Creating awareness about the dangers of diabetic\ncould be an opportunity for producers of a sweetener product while offering a solution that is\nexpected to establish the company's reputation. This study aims to examine the influence of corporate\nreputation and brand image on brand loyalty. A survey was conducted in modern markets in Jakarta\nand collected 250 useable data. Participants were selected purposively; those who bought more than\nonce a specific sweetener product. Data were analysed using exploratory and structural equation\nmodel. This study found a significant effect of corporate reputation on brand image and brand loyalty,\nas well as brand loyalty on a purchase intention. This study discusses recommendations for\npractitioners and future research....
Intangible cultural heritage enterprises have geographical, cultural and technical\ncharacteristics. Different from other general enterprises, its brand has a\nprofound traditional cultural intrinsic. Therefore, when companies undertake\ngreater responsibility to protect and inherit it, they should also consider how to\nuse and develop resources to increase their brand value. The article quantitatively\ncalculated and analyzed the brand value of an enterprise based on an accounting\nperspective. Taking the Chinese medicine industry as an example, the\narticle selected the financial data of three brands, namely Tong Ren Tang, Dong\nE-Ejiao, and Yunnan Baiyao, as the calculation basis. We use the improved â??Interbrand\nassessment modelâ? to identify existing weaknesses in the relatively\nweak brand companies and find common and individual problems, such as low\nlevels of management, difficulty in cost control, small profit margins, and easily\ndamaged brand images. Finally, we will provide countermeasures to enhance\nthe brand value of intangible cultural heritage companies from increasing effective\ninvestment, effectively controlling costs, increasing profits through innovation,\nand strengthening cooperation with various organizations of society....
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